A lot of people synonymously use the terms of digital marketing and social media marketing. Many say digital marketing is involved in multiple social media channels, but this is only a part of it. Digital marketing is a paragliding concept that includes all forms of marketing activities that a company carries out digitally, online, and offline, to advertise their services or goods. In comparison, social media marketing is also one of the digital marketing platforms. This includes ads on social media sites like Facebook, Instagram, Twitter, and so on. Marketing in social media is a kind of advertising that uses social networking platforms to improve traffic and enhance customer engagement. But on the other side, digital marketing service Toronto refers to the new marketing strategy, using all current and cost-effective online media to advertise goods or services and expand consumer reach. In social media advertising, the range is limited to social networking sites. I